Already in tight partnership for many years, Audi and Silvercar officially took the next step when Audi announced its intent to acquire the alternative car rental company. Both companies expect full approval of the transaction and Audi hopes to close within the first half of 2017 by increasing its minority share of Silvercar to 100%. Silvercar has always only employed the Audi A4 as its sole vehicle of the rental fleet, integrating tightly into the technology of the vehicle. Customers enjoyed an entirely online / app experience from making the car rental reservation, to picking up the vehicle and returning it, including personal preferences like radio stations and climate control.
Audi hopes to expand upon Silvercar’s existing portfolio of 15 US Airport locations, as well as build up its own mobility services in other ways by leveraging the technology and service already developed by Silvercar.
Silvercar recently won “World Travel Award” as North America’s best rental car service in 2015 and has expanded its marketing campaigns to mainstream media with TV and online commercials featuring Troy Aikman.
It is unknown if Silvercar will begin to broaden its rental fleet with other Audi models, or if Audi will incorporate the Silvercar rental process into off airport car rental business, but there is an expectation for changes to occur on both fronts by the end of 2017.
About Silvercar (from the Wiki)
Silvercar processes the entire customer journey through a mobile app, including the reservation, rental and post-rental activities. The Silvercar fleet consists of Audi A4’s with embedded technology that allows for customer self service and the ability to remember customer preferences (such as seating positions) in the cloud for repeat usage.
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group. Audi-branded vehicles are produced in nine production facilities worldwide.